Key to Brand

This workshop introduces the parts of a key-to-brand and how to set up for a successful workshop.

Brand key is a point of reference that shows the market what your brand is. It is multifaceted that showcases your brand's strengths including its personality, values, philosophy, and uniqueness from the market.

Below is what Brand Key looks like. You can click on the hotspots for each parts discussion.

You now know how Key to Brand looks like from the above topic and image, let us now give you an example of what are the information that you can put in each part.

It’s time to create your own KTB!

1. Choose a product or service you want to build a brand around. This could be your own business, a side hustle, or you could use a known brand to run through the process.
2. Make a copy of this template and draft your own Key to Brand.
3. Post your document to your thread in the Module 1 Practicals Forum.