Watch the video below to learn how to write a creative brief and create a brand platform
It is important to remind ourselves of what we have learned so far before we jump into this lesson. We started off by getting a good understanding of why brand is important and how it cuts through all the clutter in the digital and social media landscape.
Then we learned and all about the brand key and what it's comprised of. We also created our own brand key and learned how to run a key to brand workshop.
We then learned all about messaging framework and how to translate your brand key into messaging that confidently communicates everything that is great about your business to your target customers.
Now we are going to take all the work we've developed and use it to produce creative brief and brand platform. Here's a short slide for you to learn how to write a creative brief and create a brand platform.
Please see below two examples of Creative Briefs:
Write your own brief, (use this template if you’d like,) save it into your Google Drive, and hyperlink it to your thread in the Module 1 Practicals Forum.
- Complete a big idea pitch with your creative brief using this template (include images that you would post with FB Ad)
- Pitch this idea via a recorded Zoom video call, share the screen and record the session
- Upload or link your Zoom call recording to your thread in the Module 1 Practicals Forum.
