Websites and Email Marketing

In this lesson, we'll take a look at Google My Business, to set up and manage your Google business listing. We'll explore some essential website and domain name setup, including tips for design and some platforms you can use to get started. Then, we'll have a look at setting up Email campaigns in more depth.
Your practical activity for this lesson will include some analysis of an EDM.

Let's take a look at what makes an effective EDM.

1. Check your email for any recent EDMs you have received.
2. Identify 2 that you have opened and 2 that you have not opened
3. Identify any actions that resulted from the EDMs
4. Answer these questions:
   • What made you open an email?
   • Did you click a link in the emails?  Why?
   • Why did you not open an email?
   • What made you unsubscribe or delete an email?

Post your answers to your thread in the Practicals Forum.
Please include the title "Practical 7: EDM Analysis" in your post.

Learning together: We learn better with a little encouragement and discussion. Check out the answers of other students and leave a comment on their posts too.