In this lesson, we'll look at branding and design in more detail, with the goal of setting up well branded pages to capture leads and communicate with your potential customers. We’ll also look at how Mailchimp can be used to set up landing pages without needing a website.
Your practical activity for this lesson will include developing your own landing page and EDM design.
Here's a handy cheat sheet to remind you about all the important things to include in your landing page design:
- Craft a benefit-focused headline
- Choose an image that illustrates the offer
- Write compelling copy
- Include the lead form above the fold
- Add a clear and standout call-to-action
- Give away a relevant offer
- Only ask for what you need
- Remove all navigation
- Make your page responsive
- Optimize for search
- Remember to use a thank you page
It's time to plan your first landing page!
The work you complete in this practical may also be applied to Assessment 2.
On paper or using software, plan and mock up a landing page. It will need to include:
- At least 1 offer
- At least 1 CTA (call to action)
- At least 2 images
- A clear purposes, for example: sales, lead gen, 404, thank you
Post your mockup as images to your thread the Practicals Forum.
Please include the title "Practical 9a: Landing Page Design" in your post.
Remember to comment on someone else's forum post.
Log into your Mailchimp (or other ESP account) and set up a new landing page.
Post a link to your email list landing page to your thread in the Practicals Forum.
Please include the title "Practical 9b: Mailchimp Landing Page" in your post.
The work you complete in this practical may also be applied to Assessment 2.
