Now that you understand the different social media platforms and you’ve set some exciting goals, let’s start thinking about the content that you need to post in order to meet those goals. We’ll look at the different types of content, what you need to consider when coming up with ideas, and how to make your content both authentic and spontaneous.
The types of content you choose to create need to be relevant to your platform, your message, and your audience. Learn about the main types of social media content in this video.
No one goes onto social media with the goal of interacting with ads. So you want to make sure that your content never feels forced, staged, or overdone - like ads often do. The key to creating engaging content is making sure it feels authentic.
You know your content needs to be authentic. You know the type of content you might want to create. But what’s your big idea? Luke talks us through his Ideation Document that helps you create really focussed content ideas that will help you achieve your social media goals.
- Come up with ideas for 3 different types of content that you could create for your business.
- Using the information shared in the Loom, create a document that outlines your idea summary, content type, motive and deliverables.
Use this document as an example or working file (please make a copy).
Post your content idea document to your thread in the Module 3 Practicals Forum.
