Everything that people do online creates data, and that’s a virtual treasure trove for marketers like us. Data helps us understand our customers’ behaviour, which can help us target them where they hang out online. So how can you make the most of that data?
Learn how to set up tracking for your website, and look at some of the key data points that most businesses focus on.
Step 1: Watch Videos
Step 2: Complete Practical
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Here are the links to set up your tracking.
- Google Analytics (Set up both GA and GA4)
- Create a Facebook Business Manager and Facebook Pixel
- Create a copy of this document (File > Make a copy) and then populate the data from the analytics account that's been shared with you.
Aim to have this practical completed in one day. Make sure to post your working document to your thread in the Module 4 Practicals Forum.
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