Step 1: Watch Videos
Step 2: Complete Practical
As you’ve seen by now, setting up and running campaigns using Facebook Ad Manager can be quite confusing and complex! That’s where apps like Otterfish come in. Otterfish takes all that configuration work away and lets you just focus on the ads, so you can run tests and use the results to create a more effective marketing campaign.
In this lesson, you’ll be using the Otterfish tool to setup, create and run “Smart Ads” on Facebook and/or Instagram. You’ll run 2 ads against each other with a $30 budget and see which one performs the best.
If you haven't completed the previous lessons - no stress, Dan provides helpful instructions on how to do that and revisit at a later date. You will still be able to go through most of the practical and use the platform using the templates provided to set up creative ads and audiences.
For this practical:
- Create an account in Otterfish
- Create at least 5 different ads using at least 2 different template sets.
- Connect your Facebook account.
- Run a Smart Ads test (24 hours) with 2 of your newly-created ads.
