What is Google Ads and why should you use it?
Google Ads is an online platform that helps you drive likely customers to your business - while they're searching for products and services like yours. It can help you boost your website traffic, get more phone calls, increase your in-store visits… whatever the main goal of your ads is.
How do Google Ads work?
Google Ads displays your ads when people search for products or services like yours. Your ads can appear on Google Search, Google Maps, and across their partner sites. You'll pay for results, like when people click your ad to call your business, visit your website or get directions to your shop.
What is Bing?
Bing is Microsoft's search engine, and an alternative to Google. It is the default Windows search engine on hundreds of millions of Microsoft products. That means that there's a lot of people using Bing every single day – the same people who could be looking for your products or services.
- Set up a Google Ad account & have a go at building a campaign.
- Set up a Bing Ad account and pull your Google Ad campaign over, or create a new ad campaign with Bing.
- Connect your Google analytics and your website (if it's live).
- Post screenshots to your thread in the Module 7 Practicals Forum.
