Now let’s look at how you can use everything you’ve learnt so far to make a real positive impact on a business. That business could be your pre-existing business, a business you’re creating for the first time, or someone else’s business.
In this module we’re using the latter example, and imagining that you’ve been employed by a business, and you’re walking in their front door for the first time, ready to use your skills to help them make the most of the digital world.
No matter what business you’re working on, you need a strategy. That involves understanding what the business needs right now, and then stepping back to make sure they have the frameworks in place to help them get there.
That process of stepping back and assessing the business is called a digital audit, and it will help you lay the foundation for a killer digital strategy.
Step 1: Watch video
Step 2: Complete problem statement and response practical
For this exercise, have a look at this list of companies who have told us what their “needs” are. We want you to pick a business, summarise their “needs” into a problem statement, research the business, analyse their problem, and decide on how you’d solve that problem for them. Distil your approach into a one page response.
Example Problem: Sustainability 360 from Christchurch - Website and online presence on social media would be great. We have a basic site that needs more work and have hopes of another website for marketing purposes with a game that will be a lead to direct potential customers to our software website. We are also hoping to launch into the market in some months and need to set up a place on the website where businesses can subscribe to the software (much like Xero).
Example Response: Sustainability 360 needs a lead generation campaign & funnel set up to capture customers for a new service-as-a-software product.
The key activities required to activate this project are:
- Confirm target audiences for the software product & where they hang out - both online & offline.
- Articulate what the goals are for this campaign e.g. 1000 sign-ups by xyz.
- Draft content & imagery for the landing page.
- Map out lead generation funnel process using tools like MindMeister, LucidChart or Google Drawings. Once mapped, build using forms, emails & landing pages, using Mailchimp to automate.
- Set up social media campaign & content for 3 months to attract xyz sign-ups.
In the next lesson, we’ll be checking out this full Audit Template. Make a copy and download / add it to your drive now.
