Welcome to Course 3 – Hospitality Product Development. This course presents an exciting opportunity for you to plan and develop a new product or service for a hospitality business.
In this course you will be working to create a product suitable for a New Zealand hospitality business. This could be related to a food and beverage business, an accommodation business or a travel and tourism business. Examples might include projects such as a popup restaurant or market stall, a beverage product or a service aimed at domestic or international visitors to New Zealand destinations amongst many other possibilities.
This course is designed as a hands-on journey which will take you from scoping an initial concept through to gaining an understanding of the New Zealand business operating environment. You will develop a marketing plan and a financial plan for the project to leave you with a full-fledged hospitality business proposal by the end of the course.
You will bring some of the theoretical knowledge you have gained over the first two courses into a practical application, including:
- Competitor analysis
- Market segmentation
- Sales forecast
- Budget
- Profit and loss projections
Alongside all of this, you will continue to develop your academic investigation and research skills.
| Credits | 15 |
| Learning Hours | 150 |
| Learning Outcome 1 | Develop a new product or service for a hospitality business |
| Learning Outcome 2 | Assess the strategic position of a hospitality business |
| Learning Outcome 3 | Form strategic partnerships with stakeholders of a hospitality business |
| Learning Outcome 4 | Develop a financial plan for a proposed commercial hospitality business |
| Assessment | DHM603A1 |
You are free to plan your studies in the way that works best for you, but we know that guidance on how to do this is also helpful. We suggest following way to navigate through the learning content over the next few weeks:
| Week 1 |
|
| Week 2 |
|
| Week 3 |
|
| Week 4 |
|
| Week 5 |
|
