Within the ‘HOLIDAY’ category, there are different types of holiday makers and the reasons why people travel. Let’s find out about them.
Check out this promotional video clip from Tourism New Zealand which showcases the diversity of New Zealand, and all the different types of tourism on offer.
There are various categories of tourism including Business, Holiday, Visiting Friends and Relatives, (VFR) and Education.
When people travel to a destination because of what is happening there, rather than because of what is there. The ‘happening’ may be a specific sporting event, show, music concert, or festival etc.
Examples: Olympic Games; Cannes Film Festival; Edinburgh Tattoo; Queenstown Winter Festival, WOMAD, Wellington Sevens, Pink concert, Mamma Mia musical theatre show Ellerslie Flower Show, Fashion Week, Rugby Sevens, All Blacks games, World of Wearable Arts etc
This involves participation in adrenalin-pumping activities such as bungy-jumping, jet boating, para-sailing, black water rafting, caving, ziplining etc. For tourists who are seeking an adventure, and to challenge themselves. It depends on an individual’s skills, abilities and fear factor as to what someone may interpret as ‘adventure’. New Zealand is a very popular place for adventure tourism enthusiasts.
Example: Bungy Jumping in Queenstown or Luge in Rotorua, white Water Rafting, Jet Boating, Ziplining, Zorb etc.
Travel, which is for cultural motivations like performing arts and festivals, visits to sites and monuments. It is travel to learn about different cultures. The desire of the traveller to learn about other countries, their music, art, museums, dances, traditions and religions.
Examples: Rotorua – Te Puia, Tamaki Tours, Maori concert and hangi
People travelling to learn more about the past, who want to discover their roots. Travel to buildings, historical sites, works of art and monuments are linked to heritage tourism.
These sites could be a combination of the natural, cultural, and architectural environment.
Examples: Dunedin – Larnach Castle, Olveston House, London – Westminster Abbey, Buckingham Palace, Paris - Notre Dame, Bay of Islands - Waitangi Treaty House, TSS Earnslaw/The Stone House at KeriKeri
Eco-tourism relates to an experience in natural or remote areas which fosters understanding, appreciation of conservation of the natural environment and sustains the resources, culture and contributes to the local economy. Eco tourism is non-damaging and non-degrading to the environment and is ecologically sustainable. It is subject to an adequate and appropriate management regime.
Examples: Gannet Beach Adventures – Napier, Catlins Wildlife Trackers Ecotours and Walks – South Otago, Milford Track, Tongariro Crossing, Bay of Islands dolphin cruise, guided walks, whale watching
Health and wellbeing tourism is now an international trend set by health conscious consumers seeking to enhance their wellbeing through travel experiences. This type of consumer seeks to look and feel better, to lose weight, to slow the effects of aging, to relieve pain or discomfort, to manage stress, or to partake in the use of natural supplements like vitamins and minerals to improve their health.
Examples: Polynesian Spa- Rotorua.