Here we are going to look at the most common reasons people travel. Take a look at the infomation and statistics below.
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There are many reasons for a person to travel to a destination. The ‘reason’ or ‘purpose’ of travel means the same thing; they are the driving factors behind someone’s decision to make that trip.
Think about what the reasons are behind a person travelling to a destination. What is the purpose for their travel? Why would an international visitor travel to New Zealand?
The below table represents the order of the purposes of travel to New Zealand.
Purpose Of Visit: YE April 2019
| Purpose | Number | (%) |
|---|---|---|
| Holiday | 2,013,604 | 52% |
| Visiting Family and Friends | 1,085,551 | 28% |
| Business | 303,619 | 8% |
| Other (not specified) | 488,481 | 12% |
source www.mbie.govt.nz
- Almost 30% of international visitors travel to New Zealand for the purpose of visiting friends and/or relatives. VFR is the second largest purpose of visit for international visitors.
- The main reason why international visitors come to New Zealand is for the purpose of a holiday. Over half of all international visitors (52%) come to New Zealand for a holiday. This ties in with Australia being our largest generating market as its proximity to NZ makes us an easily viable holiday destination option.
- Business travellers made up 8% of New Zealand’s total visitor arrivals, this is the 3rd biggest reason for international visitors to travel to New Zealand. However, 12% of travellers make up the ‘other’ unspecified category of purpose (which means they have a mixture of the above three reasons for travelling to NZ or other reasons not listed).
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