Regional Tourism Organisation

Submitted by sylvia.wong@up… on Wed, 04/01/2020 - 14:41

Regional Tourism Organisations (RTOs) play a leading role in the New Zealand tourism sector and act as a bridge between tourism operators, national tourism bodies and local and central government.

Sub Topics

The RTO’s main responsibility is to promote their region as a tourist destination and attract visitors. They do this by marketing and packaging the facilities and attractions within their region to potential domestic and international visitors. They sometimes work in partnership with the local information centre or I-Site.

Currently the RTOs across New Zealand vary widely in size, structure, and the scope of activities they undertake. RTOs are largely funded by local authorities, such as councils, as well as industry partnership. Whilst central government funds Tourism New Zealand to promote the country as a whole, there is growing support from central government also for RTO funding.

Local government is a major player within the tourism industry, responsible for the provision of many of the services and facilities (infrastructure) required by tourists. So, by funding the RTO, they play their part in the local tourism development, which ensures that the tourism industry makes a contribution to the local community.

Some of the RTOs main functions are outlined below:

  • Branding and Promotion
  • Planning
  • Product Development
  • Visitor Information Centres (i-sites)
  • Meetings & Conventions
  • Event Development

New Zealand is broken up into various RTOs, as you can see below. A 'host region' in reference to the tourism industry is based on these individual RTO's.

lighthouse at sunset

Auckland/Northland

Destination Northland

www.northlandnz.com

info@northlandnz.com

Auckland Tourism, Events and Economic Development

www.aucklandnz.com

reservations@aucklandnz.com

rural canterbury region at sunset

Christchurch - Canterbury, West Coast

Aoraki Development Business & Tourism

https://www.aorakidevelopment.co.nz/   

Christchurch Canterbury Tourism

www.christchurchnz.com

info@christchurchnz.com

Destination Mount Cook Mackenzie

https://mackenzienz.com/
mtcookvc@doc.govt.nz

Tourism West Coast

www.westcoastnz.com/visit

dunedin area on a sunny day

Dunedin, Coastal Otago and Southland

Tourism Dunedin

www.dunedinnz.com

Tourism Waitaki

www.tourismwaitaki.co.nz

Venture Southland

www.southlandnz.com

info@venturesouthland.co.nz

fiordland national park area

Fiordland, Wanaka, Queenstown and Central Otago

Destination Fiordland

www.fiordland.org.nz

info@fiordland.org.nz

Destination Queenstown

www.queenstownnz.co.nz

Lake Wanaka Tourism

www.lakewanaka.co.nz

info@lakewanaka.co.nz

Tourism Central Otago

www.centralotagonz.com

green vineyards in marlborough region

Marlborough and Nelson

Destination Marlborough

https://marlboroughnz.com/destination-marlborough/
info@MarlboroughNZ.com
 

Nelson Tasman Tourism

https://www.nelsontasman.nz/

info@NelsonNZ.com

overview of hawke's bay area

Eastern North Island

Venture Hawke's Bay

www.hawkesbaynz.com

Resources: Trade resources

www.hawkesbaytourism.co.nz

Email meganh@hawkesbaytourism.co.nz for image requests

Tourism Bay of Plenty

www.bayofplentynz.com

info@bayofplentynz.com

Tourism Coromandel

www.thecoromandel.com

info@thecoromandel.com

Tourism Eastland

www.gisbornenz.com

info@gisbornenz.com

huka falls in waikato region

Central North Island

Hamilton & Waikato Tourism

www.hamiltonwaikato.com

info@hamiltonwaikato.com

Destination Great Lake Taupo

www.greatlaketaupo.com

info@greatlaketaupo.com

Destination Rotorua

www.rotoruanz.com

marketing@rotoruaNZ.com

Visit Ruapehu

www.visitruapehu.com

info@visitruapehu.com

overview of wellington on a rare sunny day

Wellington and Wairarapa

Destination Wairarapa

www.wairarapanz.com

barb@wairarapanz.com

Positively Wellington Tourism

www.wellingtonnz.com

info@WellingtonNZ.com

mt taranaki reflected in a lake

Western North Island

Destination Manawatu

www.manawatunz.co.nz

office@manawatunz.co.nz

Venture Taranaki

www.taranaki.co.nz

info@venture.org.nz

Wanganui Incorporated

www.wanganuinz.com

info@wanganui.govt.nz

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