Copyright Statements
The following copyright statements relate to content throughout this entire module.
© UP Education Online Pty Ltd 2021
Except as permitted by the copyright law applicable to you, you may not reproduce or communicate any of the content on this website, including files downloadable from this website, without the permission of the copyright owner.
WARNING
This material has been reproduced and communicated to you by or on behalf of UP Education in accordance with section 113P of the Copyright Act 1968 (the Act).
The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act.
Do not remove this notice.
Activity software obtained under the MIT License
Copyright © 2016 Joubel AS
Permission is hereby granted, free of charge, to any person obtaining a copy of this software and associated documentation files (the "Software"), to deal in the Software without restriction, including without limitation the rights to use, copy, modify, merge, publish, distribute, sublicense, and/or sell copies of the Software, and to permit persons to whom the Software is furnished to do so, subject to the following conditions:
The above copyright notice and this permission notice shall be included in all copies or substantial portions of the Software.
THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM, OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE SOFTWARE.
References
Almquist, E., Senior, J. and Bloch, N., 2021. The 30 Elements of Consumer Value: A Hierarchy. [online] Harvard Business Review. Available at:
Bain. 2021. The Elements of Value. [online] Available at:
Breschi, A 2021, 16 types of customer needs and how to solve them, HubSpot, https://blog.hubspot.com/service/customer-needs
Business Insider Australia. 2021. 17 iconic ad campaigns that changed the world. [online] Available at:
Creative Bloq. 2021. 68 brilliant print adverts. [online] Available at:
Deloitte. 2022. Media Consumer Survey 2021 | Deloitte Australia | Telecommunications, Media & Entertainment. [online] Available at:
Elliot, G., Rundle-Thiele, S., Waller, D., Smith, S., Eades, L. and Bentrott, I., 2021. Marketing. 4th ed. Wiley.
Kemp, S., 2022. Digital in New Zealand: All the Statistics You Need in 2021 — DataReportal – Global Digital Insights. [online] DataReportal – Global Digital Insights. Available at:
Kenobi, B., Warbrick, I. and Taylor, A., 2021. Augmented Reality Applications. [online] Scale up New Zealand. Available at:
Kotler, P & Armstrong, G 2021, Principles of Marketing Global Edition, 18th edn., Pearson.
Kotler, P & Keller, K 2012, A Framework for Marketing Management, 5th edn, Pearson.
Knowledge@Wharton. 2021. How Amazon Delivers on Its Core Product: Convenience - Knowledge@Wharton. [online] Available at:
Linkedin.com. 2021. Understanding Needs, Wants and Demands in Marketing world. [online] Available at:
MailBakery. 2021. 10 of the Best Email Marketing Campaign Examples You've Ever Seen. [online] Available at:
Mantralabsglobal.com. 2021. [online] Available at:
Merton, T., 2021. How Brands Can Adapt to Changes in Media Consumption Trends. [online] Mni.com. Available at:
Mindtools.com. 2021. The Marketing Mix and the 4Ps: Understanding How to Position Your Market Offering. [online] Available at:
Narita, T., 2021. UNIQLO: What’s behind the low-cost high-quality casual wears? - Technology and Operations Management. [online] Technology and Operations Management. Available at:
NZ, 2021. Volume challenges | eCommerce Spotlight. [online] Ecommercespotlight.co.nz. Available at:
Odmark, S., 2022. Media Consumption Trends 2022: Where Is Your Target Group? | Cure Media. [online] Cure Media. Available at:
Omniconvert Ecommerce Growth Blog. 2021. Customer Lifetime Value (CLV) - how to calculate, measure, and improve it - Omniconvert Blog. [online] Available at:
Owen, M., 2021. How Apple has hit 2 billion iOS devices sold, and when it will hit 2 billion iPhones | AppleInsider. [online] AppleInsider. Available at:
Quadros, M., 2021. 14 Inspiring LinkedIn Ad Examples and Best Practices for 2021. [online] AdEspresso. Available at:
Redzovski, G., 2021. The 2021 trends influencing NZ's retail resurgence. [online] NZ business. Available at:
Smith, B., 2021. [online] Available at:
Solomon, MR, Russell-Bennett, R & Previte, J 2018, Consumer behaviour: buying, having being, 4th edn, Pearson.
Westcott, K., Downs, K., Arkenberg, C., Arbanas, J. and Jarvis, D., 2021. Digital media trends, 15th edition. [online] Deloitte Insights. Available at:
Wass, R., 2021. 5 Successful PPC Advertising Campaign Examples. [online] Adzooma Blog. Available at: https://www.adzooma.com/blog/5-ppc-campaign-examples/[Accessed 12 December 2021].
Whalley, A 2000, Strategic Marketing, 1st edn, Bookboon.com