- Australian Association of National Advertisers (AANA) (n.d.). Code of Ethics. www.aana.com.au/selfregulation/codes-guidelines/code-of-ethics/ (accessed February 16 2021).
- Australian Association of Social Marketing. https:// aasm.org.au (accessed February 16 2021). Australian Government, Business, (2020) Business Marketing. https://business.gov.au/marketing/ marketing-and-advertising/business-marketing (accessed February 16 2021).
- Australian Government, Business, (2020) How to write your marketing plan. https://business.gov. au/planning/business-plans/how-to-writeyour-marketing-plan#outline-your-marketingstrategies (accessed February 16 2021).
- Australian Government, Business, (2020). Developing a pricing strategy. https://business.gov.au/productsand-services/develop-a-pricing-strategy (accessed February 16 2021). Australian Government, Business (2020) How to write a marketing plan. https://business.gov.au/planning/ business-plans/how-to-write-your-marketingplan#outline-your-marketing-strategies (accessed February 16 2021).
- Australian Trade and Investment Commission (2021) Export marketing – How to make a good impression. https://www.austrade.gov.au/Australian/Export/ Guide-to-exporting/Export-marketing (accessed February 16 2021).
- Bain & Company (2018). Customer Journey Analysis. https://www.bain.com/insights/managementtools-customer-journey-analysis/ (accessed February 16 2021).
- Business.gov.au (2020). Develop a pricing strategy. https://business.gov.au/products-and-services/ develop-a-pricing-strategy (accessed February 16 2021)
- Business.gov.au. (2022). Business marketing. https://business.gov.au/marketing/business-marketing (accessed 27 June 2022).
- Business.gov.au. 2022. Market your business | business.gov.au. https://business.gov.au/marketing/market-your-business (accessed 28 June 2022).
- Business.qld.gov.au. 2022. Business processes, procedures and standards | Business Queensland. https://www.business.qld.gov.au/starting-business/planning/business-planning/processes-procedures-standards (accessed 28 June 2022).
- Bhana, Yusuf (2014). The Impact of Cultural Values on Marketing Ethics. https://www.translatemedia. com/translation-blog/impact-cultural-valuesmarketing-ethics/ (accessed February 16 2021).
- Boundless.com (n.d.). Evaluating Marketing Performance. http://oer2go.org/mods/enboundless/www.boundless.com/marketing/ textbooks/boundless-marketing-textbook/ introduction-to-marketing-1/evaluating marketing-performance-23/methods-for evaluating-marketing-performance-135-7299/ index.html (accessed February 16 2021).
- Boundless.com. (n.d.). Marketing Performance Metrics. http://oer2go.org/mods/en-boundless/www. Boundless.com/marketing/textbooks/boundlessmarketing-textbook/introduction-to-marketing-1/ evaluating-marketing-performance-23/ marketing-performance-metrics-134-7590/index. Html (accessed February 16 2021).
- Business News Daily. 2022. How to (and Why) Test Your Business Idea. https://www.businessnewsdaily.com/6540-how-to-test-your-business-idea.html (accessed 27 June 2022).
- Business.qld.gov.au. (2022). Develop a marketing strategy. https://www.business.qld.gov.au/running-business/marketing-sales/marketing-promotion/strategy (accessed 27 June 2022).
- Caramela, S (2020). Business News Daily. How to Use Social Media for Customer Service. https://www. Businessnewsdaily.com/5917-social-mediacustomer-service.html (accessed February 16 2021).
- Carter, E (2019) 7 Digital Marketing Examples to Inspire your Campaigns. https://www.webfx.com/blog/ marketing/7-digital-marekting-examples-toinspire-your-campaigns/ (accessed February 16 2021).
- Click, L., 2021. 8 Steps to Successfully Implement Your Marketing Plan. Blue Kite. https://flybluekite.com/how-to-implement-your-marketing-plan/ (accessed 28 June 2022).
- Customer Journey Analysis. n.d. Analyze Customer Journey. https://vb10g1mkt.wordpress.com/overview/analysis/#:~:text=%20How%20to%20do%20Customer%20Journey%20Analysis%20effectively,is%20to%20transform%20the%20data%20into...%20More%20> (accessed 28 June 2022).
- Digital Marketing Institute. 2016. 5 Steps to a Powerful Digital marketing Strategy. https://digitalmarketinginstitute.com/blog/5-steps-powerful-digital-marketing-strategy (accessed 27 June 2022).
- Edizon (2020) What is Outcome-Driven Innovation? https://www.edizon-innovation.com/edizon/ what-is-odi/#:~:text=Outcome-Driven%20 Innovation%C2%AE%20is%20a%20customercentric%20innovation%20approach:%20 The,to%20view%20the%20market%20from%20 a%20broader%20perspective (accessed February 16 2021).
- Egan, C., n.d. How to Define and Analyze Your Target Market. https://squareup.com/au/en/townsquare/how-to-define-analyze-your-target-market (accessed 28 June 2022).
- Enochson, Heyden (2020). 27 Examples of Key Performance Indicators. https://onstrategyhq.com/ resources/27-examples-of-key-performanceindicators (accessed February 16 2021).
- Feehan, Blair (2020). 2020 Social Media Industry Benchmark Report. www.rivaliq.com/blog/socialmedia-industry-benchmark-report/ (accessed February 16 2021).
- Gaebler.com Resources for Entrepreneurs. n.d. How To Evaluate the Success Of A Marketing Mix. https://www.gaebler.com/How-To-Evaluate-the-Success-Of-A-Marketing-Mix.htm (accessed 28 June 2022).
- Garrett-Hodoniczky, J (2021). Sustainability and Ethics – Sustainable Fashion. https://www.sustainablefashion.com.au/pages/ethicalsustainable (accessed February 16 2021).
- Geibler.com (2020). How to Evaluate the Success of a Marketing Mix. www.gaebler.com/How-ToEvaluate-the-Success-Of-A-Marketing_mix.htm (accessed February 16 2021).
- Ghose, Shreyasi (2020). Promotional Activities in Marketing (An Overview). www.yourarticlelibrary. com/marketing/promotional-activities-inmarketing-an-overview/50910 (accessed February 16 2021).
- Indeed Career Guide. 2021. How To Write Business Objectives (With Examples). https://www.indeed.com/career-advice/career-development/business-objective (Accessed 28 June 2022).
- Kettner, R., 2020. How To TEST ANY BUSINESS OR PRODUCT IDEA With REAL Customers → 3 Simple Steps. Youtube.com. https://www.youtube.com/watch?v=sxD67gRYguY (accessed 28 June 2022).
- Kim, L., 2017. 30 Ways to Align Your Business Strategy With Customer Needs. https://medium.com/marketing-and-entrepreneurship/30-ways-to-align-your-business-strategy-with-customer-needs-d56be9c24014 (accessed 28 June 2022).
- Kraly, Anton (2017). 6 Steps to Identifying Your Target Market. https://www.business2community. com/marketing/6-steps-identifying-targetmarket-01758502 (accessed February 16 2021).
- LaMarco, Nicky (2018). Ethical Practices in Sales & Marketing. https://smallbusiness.chron.com/ ethical-practices-sales-marketing-64319.html (accessed February 16 2021).
- Linton, Ian (2019). Five Examples of Marketing Activities. https://yourbusiness.azcentral.com/ five-examples-marketing-activities-1998.html (accessed February 16 2021).
- Local Government Association of South Australia, (2020). Sustainable Procurement. www.lga.sa.gov. au/lgaprocurement/for-councils/sustainableprocurement (accessed February 16 2021).
- Mehta, Akshata (2017). Cultural Considerations in Marketing Strategies. https://www. themarketingscope.com/cultural-considerationsin-marketing-strategies/ (accessed February 16 2021).
- Mindtools.com. n.d. Stakeholder Analysis: Winning Support for Your Projects. https://www.mindtools.com/pages/article/newPPM_07.htm (accessed 27 June 2022).
- Mindtools n.d. The Marketing Mix and the 4Ps of Marketing. Retrieved from https://www. mindtools.com/pages/article/newSTR_94.htm (accessed February 16 2021).
- MBA Skool Team, (2020). National Australia Bank Marketing Mix 4Ps) Strategy. https:// www.mbaskool.com/marketing-mix/ services/17566-national-australia-bank. html#:~:text=Marketing%20Mix%20of%20 National%20Australia%20Bank%20analyses%20 the,experience%20etc.%20which%20have%20 helped%20the%20brand%20grow (accessed February 16 2021).
- On Top Visibility. n.d. The Elements of a Successful Digital Marketing Strategy | On Top Visibility. https://ontopvisibility.com/the-elements-of-a-successful-digital-marketing-strategy/ (accessed 27 June 2022).
- Patel, N., 2022. Social Media Trends in 2022. Youtube.com. https://www.youtube.com/watch?v=HvUrSEuhXuU (accessed 28 June 2022).
- Peterson, O., 2019. Gap Analysis: How to Bridge the Gap Between Performance and Potential Process. https://www.process.st/gap-analysis/ (accessed 27 June 2022).
- Queensland Government, Business, (2020). Develop a marketing strategy. https://www.business.qld.gov. au/running-business/marketing-sales/marketingpromotion/strategy (accessed February 16 2021).
- Queensland Government, Business, (2016). Understanding customers. https://www.business. qld.gov.au/running-business/marketing-sales/ marketing-promotion/innovation/understandingcustomers (accessed February 16 2021).
- Queensland Government Business Queensland, (2020). Online marketing. https://www.business.qld.gov. au/running-business/marketing-sales/marketingpromotion/online-marketing (accessed February 16 2021).
- Queensland Government Business Queensland n.d. Websites, social media and digital marketing. https://www.business.qld.gov.au/running-business/marketing-sales/marketing-promotion/websites-social-media (accessed 27 June 2022).
- Reeves, Clayton (2020). Marketing Mix and the Five Ms of Marketing. www.gaebler.com/Marketing-Mixand-the-Five-Ms-of-Marketing.htm (accessed February 16 2021).
- Referenceforbusiness.com. n.d. Distribution Channels - advantage, percentage, benefits, cost, Multiple channels of distribution. https://www.referenceforbusiness.com/small/Di-Eq/Distribution-Channels.html (accessed 28 June 2022).
- Robertson, L., 2021. How Ethical Is Gap? - Good On You. [online] Good On You. https://goodonyou.eco/how-ethical-is-gap/ (accessed 28 June 2022).
- Robertson, L., 2020. How Ethical Is Nike? - Good On You. [online] Good On You. https://goodonyou.eco/how-ethical-is-nike/ (accessed 28 June 2022).
- Saba, Michael (2018). A guide to Australian telemarketing and spam call laws. Retrieved from https://www.callrail.com/blog/australiatelemarketing-spam-call-laws/ Schelmetic (accessed February 16 2021).
- Smith, Elizabeth (2018). How to Evaluate Marketing Strategies. https://bizfluent.com/how-7608270- evaluate-marketing-strategies.html (accessed February 16 2021).
- Target Internet. 2022. The 7 Ps of marketing: What are they and how are they used?. https://www.targetinternet.com/the-7-ps-of-marketing-what-are-they-and-how-are-they-used/ (accessed 27 June 2022).
- The Economic Times (2020). Definition of ‘Marketing Mix. https://economictimes.indiatimes.com/ definition/marketing-mix#:~:text=Definition:%20 The%20marketing%20mix%20refers%20to%20 the%20set,marketing%20mix%20-%20Price,%20 Product,%20Promotion%20and%20Place (accessed February 16 2021).
- Sevenstepsmarketing.com. 2022. The Marketing Strategy Process: Developing a Marketing Strategy. https://www.sevenstepsmarketing.com/marketing-strategy-process.html (accessed 28 June 2022).
- The Mind Tools Content Team (2020). Stakeholder Analysis – Winning Support for your Projects. https://www.mindtools.com/pages/article/ newPPM_07.htm (accessed February 16 2021).
- Walters, Stefon (2019). 7 Ways to Evaluate Your Marketing Plan. https://yourbusiness.azcentral. com/7-ways-evaluate-marketing-plan-11442.html (accessed February 16 2021).
- Wikipedia (undated). Social marketing. https:// en.wikipedia.org/wiki/Social_marketing (accessed February 16 2021).
- Venter, P., 2019. How to Identify Improvements and Opportunities. https://www.isoqar.co.za/post/how-to-identify-improvements-opportunities (accessed 27 June 2022).
- Victorian Government – Sustainability Victoria (2020). Sustainable procurement in government. https:// www.sustainability.vic.gov.au/Government/ Sustainable-procurement (accessed February 16 2021).
- Vu Nguyen Anh, Nguyen Thi Phi Oanh & Tran Nguyen Kim Ngan (2016). Customer Journey Analysis. https://vb10g1mkt.wordpress.com/reference/ (accessed February 16 2021).
- Youtube.com. 2018. 7 Key Steps to Planning and Launching a Successful Marketing Campaign | Marketing 360. https://www.youtube.com/watch?v=MDeNopMCxVM (accessed 27 June 2022).
- Youtube.com. 2021. Marketing Objectives Explained | 10 Examples!. https://www.youtube.com/watch?v=QZR1usF-gYI (accessed 28 June 2022).
- Youtube.com. 2022. Digital Marketing Metrics & KPI's Explained (With Examples). https://www.youtube.com/watch?v=mPiWWnJsVGw (Accessed 28 June 2022)
Copyright
© Copyright 2021 RTO Advice Group Pty. Ltd.
All rights reserved. This publication is copyright to RTO Advice Group, Melbourne, Victoria. No part of this publication or its supporting documents may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording or by any information storage and retrieval system, without prior written permission from the publisher.
© UP Education Online Pty Ltd 2022
Except as permitted by the copyright law applicable to you, you may not reproduce or communicate any of the content on this website, including files downloadable from this website, without the permission of the copyright owner.
WARNING
This material has been reproduced and communicated to you by or on behalf of UP Education in accordance with section 113P of the Copyright Act 1968 (the Act).
The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act.
Do not remove this notice.
Activity software obtained under the MIT License
Copyright (c) 2016 Joubel AS
Permission is hereby granted, free of charge, to any person obtaining a copy of this software and associated documentation files (the "Software"), to deal in the Software without restriction, including without limitation the rights to use, copy, modify, merge, publish, distribute, sublicense, and/or sell copies of the Software, and to permit persons to whom the Software is furnished to do so, subject to the following conditions:
The above copyright notice and this permission notice shall be included in all copies or substantial portions of the Software.
THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NON-INFRINGEMENT. IN NO EVENT SHALL THE AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM, OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE SOFTWARE.