Introduction

Submitted by gavin.stokes@y… on Fri, 07/15/2022 - 10:15
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Uncover the magic within your business – your brand. Use the power of brand to unlock a huge competitive advantage. Then use it to genuinely engage your target audience, and build long-standing love for your products or services.

With this course, you’ll become a fully-fledged branding expert and learn how to unlock the power of your own business’ brand, or help others do the same.

This course is for anyone who is keen to gain a massive competitive advantage. And the process I’ll teach you can be applied to businesses of any size, in any industry, and in any location.

What you will learn:

In this course you’ll learn how to unlock the magic within your business – your brand.

How you will learn.

Your teacher, Pat MacFie, will walk you through branding strategies and techniques that giants like Apple use, to define and leverage your brand.

What will this get me?

With your new branding knowledge you’ll be able to make customers feel something, to earn their preference, and ultimately, their loyalty. How’s that for a competitive advantage?

  • Learn what brand is and how to define it for your business.
  • Use your brand to speak effectively to your target audience and earn their preference – a massive competitive advantage.
  • Create online campaigns that leverage your brand’s power, speak to your entire market, and get results.

 

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