You’re probably already very familiar with social media. It’s where your Nana comments on all your photos, your brother shares workout videos, and your Mum uses way too many emojis.
It’s also where you follow and interact with the brands you like, and where you get targeted by ads that seem to know a lot about you!
But what does social media mean to your brand? And what exactly is “content”?
In this course you’ll learn how to make your social media work for you, how to post with purpose, and tips for creating engaging content that encourages your followers to click “Buy”.
If your business has a social media presence, that means you’re a content creator! Content creation might sound intimidating, especially if you don’t see yourself as “creative”.
Here are 3 tips to get you started and help you get over that intimidation factor.
1. Don't overthink it! You'll never get anything perfect. You are allowed to have fun, take the pressure off. The less pressure you put on your content the more genuine and authentic its gonna come across. Also, the less time you spent thinking the more time you spent creating and more time you spent sharing, and this is when you can gauge and understand your audience.
2. Be Authentic. Social media is different from any other traditional media. In social media, audience expects to see real people doing real stuff. You have to be real, this could mean being vulnerable and opening up about your business struggles but this could also show your audience how genuine and passionate you are in doing your business.
3. Be Brave. When it comes to content, those who are fearless will always win. The more you push the boundary of your content, the further you'll set yourself away from the crowd.
Content plays a vital role in building brand awareness, driving traffic, and generating leads. It helps businesses establish credibility and authority in their industry, fostering trust with their audience. Additionally, quality content can improve search engine rankings, making it easier for potential customer to find your business online.
Here are 5 best practices for creating your content:
1. Know Your Audience: Understanding your target audience's needs, preferences, and pain points is crucial for creating relevant content.
2. Focus on Quality: High-quality content that provides value will resonate more with your audience and encourage sharing.
3. Optimize for SEO: Incorporate relevant keywords, meta descriptions, and alt text to improve your content's visibility on search engines.
4. Be Consistent: Regularly publishing content helps maintain audience engagement and keeps your brand top-of-mind.
5. Measure and Analyze: Use analytics tools to track the performance of your content and make data-driven decisions for future strategies.
Below is a short video tutorial to help you set-up your Facebook Business Account.
Show us what you have learn from this module by:
- Set up a Facebook, Instagram & TikTok for your own brand or hypothetical brand.
- Post links to each of your new social media pages into to your thread in the Module 3 Practicals Forum.
- Secondly, post a screenshot of a Facebook, Instagram and TikTok page that stood out to you. Ideally these pages should belong to a brand, or someone who has turned themselves into a brand.
- Explain why each of these caught your attention in five sentences or less.
