Start-Up Case Study

Background to the Business

At the beginning of 2019, engineer, tech-enthusiast and beach-lover, John Crawford was frustrated at how often his devices would run out of battery while spending a weekend outdoors. John needed a way to charge multiple devices at the same time when he was down at the beach. This is how SparkIt came to be.

SparkIt is a portable charging station that uses renewable energy (solar power) to charge multiple electronic devices at once.

Prototype

Initially, John used his engineering skills to produce a concept that solved his problem. He began by writing up all of his ideas including the main objectives and goals, considerations, ideas and research findings. Once he had all of the information needed he began multiple draft sketches of his prototype. 

Once he was satisfied with his concept John built a single unit as a prototype.

With a prototype designed and built, John tested his product with potential users, received excellent feedback, then sourced a manufacturing partner for large scale production.

In order for SparkIt to be successful, though, John needs to raise money from investors. John needs to begin thinking about how he will market his product to consumers and how he is going to convey this to his potential investors.

The Brief

John has his go-to-market strategy in place and is ready to sell SparkIt to potential investors. In order to do this, he needs specific marketing collateral. John has recruited your services to assist with this and needs the following items to start the investor drive.

1. A strong brand identity:
   • That reflects the product's environmentally friendly design
   • That appeals to a wide audience (both consumers and investors)
2. Visual assets highlighting the following features:
   • Wireless charging pad
   • 2 x USB charging outputs
   • Micro USB input (for standard charging when required)
   • Water-resistant
   • Scratch-resistant
   • Dustproof
   • Shockproof
3. Visual assets highlighting the following products that SparkIt is compatible with:
   • Smartphones
   • Tablets
   • E-books
   • SLR Cameras
   • GoPros
   • Drones
   • Headphones
4. Low fidelity wireframes for a product landing page that highlights:
   • A product banner
   • A Features sections (as above)
   • A Support section (as above)
   • An About the Founder section
   • A Contact Us form

If you do good work for good clients, it will lead to other good work for other good clients. If you do bad work for bad clients, it will lead to other bad work for other clients. - Michael Bierut

You have been asked to create a campaign in CANVA. Using the information above, use the first point 'brand identity', and select one of the other group of features.

Once you have come up with a campaign, it is a good idea to create at least two versions of your idea for the client. That way they have an option to select from the variations.

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