COMMUNICATION AND MARKETING
SUBJECT OVERVIEW
This course is all about having fun! Students will be able to see for themselves how public relations and technology are being used to increase customer sales. The customer journey is being transformed to offer a more immersive experience. Virtual reality is providing more of an actual reality. The line between using traditional and digital media channels is now blurred. Using various scholarly articles and journals, students will learn how the communication and marketing landscape is having to adapt in the digital age.