Marketing is about having the right product at the right price, in the right quantity, in the right place, and at the right time while making a profit. It is about understanding your customer and seeking them out and providing what they want.  In effect, marketing is an outcome of examining every aspect of your business and how it affects the consumer's experience. It covers all that you'll need to do in order to deliver your products and services to the consumer including investigation, planning, pricing, packaging, promotion, selling and distribution. 

Market research is an effective tool to assist your business planning, and a significant part of creating your marketing strategy. It is about collecting information that provides an insight into your customers thinking, buying patterns, and location. In addition, market research can also assist you to monitor market trends and keep an eye on what your competition is doing. 

Market research is a valuable activity for all businesses. Various statistics and other research data can help you make informed decisions about your business.

Most things a company does, requires a contract, a legally binding agreement between two parties. A contract is valid and enforceable if the agreement contains sufficient evidence of the following elements;

1. an offer and an acceptance.

2. a common intention between the parties to create binding relations.

3. the giving of “consideration” for the promise.

4. legal capacity of the parties to act.

5. genuine consent of the parties.

Even before you decide to start a small business you’ll need to ensure you are eligible to do so.

What is Sustainability?

Environmental issues are harmful effects of human activity on the biophysical environment. Global environmental issues are those which are beyond the scope of a single nation to address and instead require concerted action from the global community, for example, climate change.

As defined by Britannica.com, A National park is an area set aside by a national government for the preservation of the natural environment. A national park may be set aside for purposes of public recreation and enjoyment or because of its historical or scientific interest. Most of the landscapes and their accompanying plants and animals in a national park are kept in their natural state.

Your diet influences your health. Therefore, the Australian Federal Government, in particular, the National Health and Medical Research Council which is part of the Department of Health and Aging, has implemented an initiative called the Eat For Health program.

The program is essentially a website that encompasses the following information: